How A Behemoth Like Nordstrom Learned to Act Like a Startup

This is a great showcase of Nordstrom’s Innovation Lab and another reason Nordstrom continues to win in their space.

The full article with two short videos is on Linkedin’s site and you can read it here→

Here’s one of the videos where the team is on site in their Seattle flagship store with a “flash build” of an iPad app for sunglasses customers. Great insight with real time feedback from customers during the build. I think the part when the sunglasses buyer tries on a pair of polarized glasses and can’t view the app just because of the orientation of the iPad. Who knew? Right?

Well done Innovation Lab. Well done!